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Guiding People Defining Place Delivering Clarity
40+ Years of Creative, Responsible Brand and Wayfinding Design
We develop and enhance brands and connect them to your customers through thoughtful research leading to inspired wayfinding solutions. For us, very project begins with understanding — the people who move through the facility, the goals of the organization, and the story that needs to be told. From hospitals and museums to airports, public spaces, and neighborhoods, our work translates complexity into clarity — creating solutions that inform, inspire, and perform.
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QR Code wayfinding for guiding people through complex buildings and neighborhoods ...without any hardware or software investment. Works with any smartphone and branded to enhance your customer's personal experience.
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It is simply too costly to invest and then re-invest in short-term design and branding efforts. Today’s brand and information systems must account for longevity, flexibility, and cost effectiveness.​
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To many, AI is the answer, but it's truly only a crutch. AI is masterful at combining what has been already accomplished, albeit in some interesting ways. But a successful brand (or any design), by definition is forward looking, not a clever rehash of the past.​
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Color is free. Paint, vinyl, and ink are not, one of my favorite quips, ask almost any client.
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Paul Tetreault IDSA